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Our Mission

We believe that traveling the world and exploring the unknown inspires growth and change. We aspire to capture the essence of travel and share it with you, our friends, through design,  apparel and lifestyle products. 


Our goal is to put a smile on your face when you open your dresser drawer and find a Johnny Vacay tee, or escape back to summer bliss when flipping through our coffee table books – the stress of your daily life vanishes and you are brought back to a time you felt carefree and alive.

Whether it’s as simple as eating street tacos in Mexico or cruising in your favorite Beach Ride – our goal is to help you get back to that feeling.  

transport back to your

most beloved memory


Real Places, Real People. Real Life.

Our Story

Founder John Annetti, is a self-proclaimed cubical dodger, island aficionado, real world escapist, and most importantly, photographer. His intense passion for photography, yearning for adventure, and relentless resistance to the 9-5 grind fueled the fire that became Johnny Vacay.  All designs are created from Johnny's original photographs.

Co-founder and Wife, Whitney Hubbell, has contributed behind-the-scenes since the brands conception (in addition to contributing its namesake!) She is also the co-author and designer of Johnny's Vacay top selling product, Beach Rides. Whitney's lifelong passion for writing began after publishing her first poem at age ten. Before a successful career in marketing, Whitney's entrepreneurial spirit led her to a partnership in a magazine startup where she was the Publisher and Editor-in-Chief. During the midst of the pandemic in 2020, she left the corporate world to follow her dream, becoming a full-time partner of Johnny Vacay. 

We are two entrepreneurs who decided to live life differently. We hope we can inspire others to travel, learn, grow, and connect. 


Nantucket 2017

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